This week we have been visiting Paul Baetens of Odissey Kids – our Benelux distributor and friend of Early Rider. Paul does an amazing job getting our bikes stocked in some gorgeous shops across the region. His warehouse is already well stocked with our Original Series bikes and he’s making space for the arrival of the Spherovelo, Alley Runner and Belter in a few weeks time.

We visited a couple of his customers while we were there – ZUT Toys in the exclusive coastal enclave of Knokke, where fur coats and designer shopping bags are standard issue. Like a Klosters by the sea. And De Speelfontein in Gent which is like a Pinnochio’s workshop of beautiful wooden toys.

It’s always a fantastic feeling seeing our bikes on display in lovely shops, we never tire of that giddy feeling of excitement that we-did-that.