We are very happy to announce that our new 2012 Early Rider products are being officially launched by Conran. Excited is not the word.

We have produced 3 special edition items that will be exclusive to The Conran Shop, with unique colours, specially made chrome badgework and splashes of Conran-blue. Our white and pale grey Spherovelo will be the star of the show plus the Alley Runner and Belter will make their debut at the reopening of the iconic flagship store at Michelin House in Chelsea on 26th April. We’ll also be revealing a special edition Conran Early Rider Classic.

We’ve been working with Conran for a little while after they approached us having seen the new Spherovelo. It’s been a great pairing which works brilliantly for us both – they get exclusive new product design and innovation, while we benefit from the breadth of coverage and brand association that they can leverage. Fingers crossed for a long lasting relationship. Or at the very least a ticket to the opening party…

The Conran Shop has branches worldwide with 2 key stores in London – Chelsea and Marylebone; a store in Paris, New York, Dublin and 5 stores in Japan.

We’ll be posting photo’s closer to the time, so watch this space.