This year’s Eurobike stand was an altogether more grown up affair in its look and feel, with the bikes and Betty centre of attention. It worked a treat and looked awesome, we’re really happy with how it turned out. We built a 3m long table to display the new products, used Betty for meetings and lounged on the sofa for beers and gin and tonics at the end of each day.
As well as our Belter winning a Eurobike Award for Design and Innovation (proud), we had great distributor interest from some untapped markets which we are busy following up on now. And to top it all, our Spherovelo brought a smile to the faces of everyone who came by, several people told us it was the best new product at the show. Wow.
Here’s a few snaps…
