ABOUT EARLY RIDER

Andy Loveland, founder of Early Rider Ltd: “Early Rider® was conceived when I wanted to get my three-year-old son riding bikes, without training wheels. Disillusioned with the products on offer, I set out to create a bike which I could admire and Freddy would love. In 2006 the Classic was born, and Freddy learned to ride.

We are a British company based in Henley on Thames. Our approach to design, engineering and safety is utterly without compromise and it’s what sets us apart. We strive to produce fantastic pre school bikes that take a fun, systematic and safe approach to teaching children to ride. Our ambition is to get every child mobile, without using stabilisers.

British innovation combined with West coast style and world leading manufacturing. The result? The fastest growing kids bike manufacturer and a range of bikes unlike any others.”