Early Rider

Watch Lirio’s first year on her Lite

nicholal — Fri, 04 May 2012 10:23:16 +0000

Lirio is our first sponsored rider. Her parents are cycle-adventurers and film makers and Lirio has grown up on the open road. At 2 years old she got her very own bike – an Early Rider Lite – and set out on a journey of her own. This gorgeous film documents the fun and adventures she has had learning to ride in the last year.

You can find out more about this amazing family’s adventures at www.planeted.eu

Click here to watch her movie Lirio\’s first year

April “Early Rider of the Month” revealed

nicholal — Wed, 02 May 2012 13:19:13 +0000

Our friends on Facebook have voted – in huge numbers – and little Mylie, 3, has been crowned our Rider of the Month for April! What a cute little rider.

To get your child in with a chance of winning our coveted award, simply submit your pictures to our Facebook page or on Twitter and we’ll put it to the vote!

Happy riding!

“100% All Round”

nicholal — Wed, 04 Apr 2012 12:18:32 +0000

This week we received an email that made us very happy. Here’s what it said:

“Dear Early Rider,
My son had his first bike from you at the age of 2.5 yrs, he is now 5.5 yrs.
My boy had all three models and we are very sad to say that he now has moved
on as his Evo really isn’t roadworthy anymore as it went everywhere with
him. From myself and my sons a massive thank you for years of fun and
exploring … Very sad to see them go … Well done all at Early Rider for a
fantastic product/sales team and after sales service. 100 percent all
round. Thanks again.”

Ahhh, it makes it all worthwhile. Thank YOU for choosing Early Rider. We love a happy customer and a successful launch into a life of cycling.

March “Early Rider of the Month” Announced

nicholal — Mon, 02 Apr 2012 19:48:08 +0000

The votes have been cast, the results have been counted and we have ourselves a winner of the ‘Early Rider of the Month’ competition for March!

And here’s the lucky winner – resplendent on his pimped out Evo looking like he’s ready to do some serious dirt racing. Dad, Joaquin Ruiz Soto, submitted this pic on the Early Rider Facebook page and fans voted him their favourite rider of the month.

Happy racing, little guy!

Springtime Riding – it’s a match made in heaven

nicholal — Tue, 27 Mar 2012 10:26:52 +0000

Look out of the window – is the sun shining? Are you smiling? You betcha! The clocks have finally gone forward and we are officially in summer time! Those long dark winter evenings are a thing of the past and we can start enjoying long warm summer days with picnics in the park, bike rides through the bluebells and adventures-a-plenty on two wheels.

That’s the beauty of a bike – every journey is an adventure, a voyage of discovery, a different perspective on life. Imagine that from your child’s eyes, watching the world go by under their own speed, discovering new places, being in control of their own journey. Suddenly it’s not just a bike ride, it’s an adventure; a discovery trail; a mission; a treasure hunt; a wild ride. Maybe you’ll find the perfect patch of daisys for daisy chain making. Maybe you’ll discover a great grassy bank for free-wheeeeeeeeling down. Or that secret log that no-one else has found to sit and eat your snack on.

Now what 2 year old wouldn’t love that? Why sit in a stroller when you can pilot your own Early Rider? And all the time they are discovering and learning and feeling the wind in their hair they are also balancing and developing the skills needed to ride a bike when they are a little older. It’s a match made in heaven…

You provide the spirit of adventure, we’ll provide the wheels. There’s an Early Rider for everyone. Go on, get out there and celebrate spring!

Conran Special Editions Announced

nicholal — Fri, 09 Mar 2012 10:45:46 +0000

We are very happy to announce that our new 2012 Early Rider products are being officially launched by Conran. Excited is not the word.

We have produced 3 special edition items that will be exclusive to The Conran Shop, with unique colours, specially made chrome badgework and splashes of Conran-blue. Our white and pale grey Spherovelo will be the star of the show plus the Alley Runner and Belter will make their debut at the reopening of the iconic flagship store at Michelin House in Chelsea on 26th April. We’ll also be revealing a special edition Conran Early Rider Classic.

We’ve been working with Conran for a little while after they approached us having seen the new Spherovelo. It’s been a great pairing which works brilliantly for us both – they get exclusive new product design and innovation, while we benefit from the breadth of coverage and brand association that they can leverage. Fingers crossed for a long lasting relationship. Or at the very least a ticket to the opening party…

The Conran Shop has branches worldwide with 2 key stores in London – Chelsea and Marylebone; a store in Paris, New York, Dublin and 5 stores in Japan.

We’ll be posting photo’s closer to the time, so watch this space.

Winner! “Early Rider of the Month” February 2012

nicholal — Fri, 02 Mar 2012 10:29:59 +0000

It was a fiercely fought battle (with I suspect friends and family pulled in to help the voting) but we have a deserved winner. With 31% of the total votes from our Facebook fans, our Irish promenade Classic rider has been crowned “Early Rider of the Month” for February.

It’s a great picture that brilliantly captures the fun he’s having on his bike. Good choice, people.

So, entries are now open for March – get riding and submit the results via Twitter, Facebook or email us at nichola@earlyrider.com

“Early Rider of the Month” has begun!

nicholal — Tue, 28 Feb 2012 12:16:42 +0000

Our quest to find our “Early Rider of the Month” has begun! And as it’s a Leap Year, what better time to kick start the proceedings than a vote on February 29th 2012.

You, our loyal fans, can vote for your favourite rider. Simply visit our Facebook page and take a look at the “Star Riders” album; click ‘like’ on the photo that you think sums up the joy of owning and riding an Early Rider and at the end of the month we’ll announce the peoples favourite. Then we’ll start again for the next month. And so it goes…

You can also submit your own photos on our Facebook page for inclusion in the current month’s competition.

The winner will forever hold the coveted title of “Early Rider of the Month”, with a certificate to display on their fridge and bragging rights at Show and Tell. There might even be a t-shirt in it for them too.

Get voting by clicking here or post your own submissions to our wall.

Belgique Fantastique

nicholal — Fri, 17 Feb 2012 14:49:33 +0000

This week we have been visiting Paul Baetens of Odissey Kids – our Benelux distributor and friend of Early Rider. Paul does an amazing job getting our bikes stocked in some gorgeous shops across the region. His warehouse is already well stocked with our Original Series bikes and he’s making space for the arrival of the Spherovelo, Alley Runner and Belter in a few weeks time.

We visited a couple of his customers while we were there – ZUT Toys in the exclusive coastal enclave of Knokke, where fur coats and designer shopping bags are standard issue. Like a Klosters by the sea. And De Speelfontein in Gent which is like a Pinnochio’s workshop of beautiful wooden toys.

It’s always a fantastic feeling seeing our bikes on display in lovely shops, we never tire of that giddy feeling of excitement that we-did-that.

Nuremberg Toy Fair 2012, Roll up! Roll up!

nicholal — Fri, 20 Jan 2012 10:27:16 +0000

We love the Nuremberg Toy Fair. Once we are there and in the thick of it, that is. The months of planning and the 2 week run up to actually leaving with a van packed with our whole world is pretty stressful to say the least.

The key to the show is getting the stand right – every year we try to make an impact and be remembered for showcasing our amazing products in an exciting and different way. Betty was always a winner but she’s taking a break this year. Since October, with the help of our incredibly talented and patient design agency, we’ve developed and scrapped several ideas until we all fell in love with the idea of an Early Rider Circus. The guys at Mercy have run with it and created what will be an amazing spectacle of balancing fun! I don’t want to ruin the surprise but there’ll be a high wire, flaming hoop and a cannon. Oh yeah.

We’ve also entered our Spherovelo into the Toy Awards. We think it’s amazing and we’re keeping our fingers crossed that the judges agree. Nominations are announced on 26th January so we’ll let you know if we’ve managed to capture their imagination too.

Please come and see us if you’re at the show, there’ll be free popcorn to boost your energy while you marvel at our 2012 range of astounding balancing machines! Roll up! Roll up!

Spielwarenmesse, 1-6 February 2012, Hall 7 Stand C-19